Notes

Slide Show

Outline

1	Consumer Demand Creation Programs
2	Demand Creation & Thought Leadership Issues, not products, create demand Thought leaders are “must consider” vendors “Must consider” vendors who deliver value become market share leaders Cerebral, anti-hype approach There are no shortcuts
3	Creating Demand: The Larstan Method
4	Developing the Intellectual Foundation
5	Print Syndication
6	Television Syndication
7	Radio Syndication
8	eSyndicating Your Message: Powerful Lead Generation
9	The Issues Microsite Portal: Reinforce Your Expertise & Close Sales
10	Project Funding Options
11	Summary